As it very well said “First Impression is the last impression” and so goes and applies for the websites as well. Judgment is taken immediately when the customer visits your website and decision is made on how the website appears to them. Offense and confusion arises if the customer doesn't like the website and hence, it is very much important and considered to be one of the most crucial factor to design your website in such a way that it has a professional feel and look. If you want to achieve your business goals and meet up the expectations, the end results would be as below if considered while designing the website professionally.
To start with, your business logo should be decent as it is representing your company. The images & words/phrases used in the logo should be done professionally to the point. Content should be displayed in a very appropriate manner so as the customers find it easy to read. There is huge potential of loosing your customers and a possible income if the pictures/images are used of poor quality and the design is compromised. There is no point in thinking of saving money here.
The fonts which you plan to use should be the same throughout all the web pages and of course it should be easy to read. The same goes for the design layout of each and every web page. The consistency in the design and fonts should be maintained or else it will distract and customer will loose the interest and finally will leave. This can advised and guided well by a professional website designer. A professional website designer will add the inputs on your requirements and shall also make the navigation structure which is easy to understand as per the current market scenario and requirements.
Ending it up, do not pretend that as if you are a big organization. In the long run, it might affect your business since customers can easily figure it out. Creating false hopes and expectations may not be advisable. All you need is just to have a website which has to be designed professionally.